Course curriculum

  1. 1
  2. 2

    • Who is your ideal customer? (Customer persona template)

    • How to spy on your Instagram competitors (Competitor analysis worksheet)

    • How to Audit an Instagram Profile (Checklist)

    • PART 1 QUIZ
  3. 3

    • Build an Instagram Marketing Strategy using the SWOT matrix (Worksheet)

    • How to set SMART Instagram goals & metrics (Worksheet)

    • EXERCISE
  4. 4

    • Popular types of content to post on Instagram

    • Building an Instagram Content Plan (Template + Checklist)

    • BONUS: Tactics for Growing an Instagram account

    • TUTORIAL: How to Create Content for Instagram using Canva

    • BONUS: Writing Engaging Captions (10 Caption Prompts + Template)
  5. 5